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Marketing

PART 1. Visit this web page to browse through award winning marketing campaigns:

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PART 1. Visit this web page to browse through award winning marketing campaigns: https://shortyawards.com/archive/brands-orgs/14th/all-categories/winners. Choose TWOsocial media campaigns that you think are the most impressive (read about the campaigns by clicking them). For EACH campaign you chose, answer the following questions.
Who was the winner (the company/brand/organization)?
What was the campaign promoting?
Who was the campaign’s target market/audience? (You can find this information in the “About This Entry” section of the campaign’s information page.)
What was the outcome of the campaign? (You can find this information in the “Results” section of the campaign’s information page. Look for words like reach, engagement, and impressions)
Explain what personally drew you to the campaign. Why did you find it impressive, interesting, intriguing, and/or moving?
Evaluate the campaign based on the following criteria.
Relevant? Is the social media campaign centered around something that’s relevant to the brand’s target consumers’ needs, interests, goals, values, and/or passion? Explain.
Personalized? Does the campaign allow the audience to have a more personalized, unique, and customized experience? Explain.
Interactive? Is the campaign interactive? Can consumers interact with the brand or with each other through this campaign? Does the campaign draw active participation by consumers? Explain.
Integrated? Are the various elements of the campaign well integrated? Overall, is the campaign delivering a cohesive message to the audience? Explain.
Authentic? Does the campaign seem authentic, original, and genuine? Does it seem natural and true to the brand’s core values and positioning? Explain.
PART 2. Consider our restaurant brand (the one being developed for the class project). How would you build a social media campaign around that brand? You are encouraged to get inspirations from award-winning campaigns that can be found from the website linked in the previous step (Part 1). Explain (a) the strategy you would implement for the restaurant brand and (b) why you think that strategy would be successful. Remember to ALWAYS consider the target market and the Positioning/CBBE strategy set for the brand.

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